About this service

Product pages have one job: move a browser who already showed intent - by arriving on the page - into a buyer. The description is the primary tool for that. When a description fails, it usually fails for one of three reasons: it describes what the product is rather than what it does, it lists features without explaining which problem they solve, or it copies the supplier sheet without any of the brand voice or context the buyer needs.

Our product description work starts with category research. Every product category has a different primary objection that the buyer is silently working through. A skincare product needs to address the ingredient question. A clothing item needs to address the fit question. A digital tool needs to address the learning curve question. We identify that primary objection before writing the first word.

Batches can range from 10 to 200+ SKUs. For larger projects, we develop a category guide and voice framework in the first phase, which ensures consistency across the entire catalogue without requiring us to start from scratch for every product. This makes the per-unit cost significantly more efficient at scale.

We can match any platform format: Shopify, WooCommerce, Magento, Amazon, Etsy, or custom. For Shopify and WooCommerce stores, we deliver in a CSV that matches your product import template, which eliminates manual copy-paste for large batches. For bilingual catalogues, we write both language versions natively.

What is included