Copy that
converts.
At scale.
Product descriptions, website copy, email marketing, social content. We write for brands that know words make the difference.
Six specialisations.
E-commerce copy that sells. Every description answers the question the browser is silently asking: why this product, why now, why from you.
Homepage, about, service pages, landing pages. Words that make people read, and then act.
Instagram, LinkedIn, Facebook, X. Platform-specific copy that fits the feed, speaks to the audience, and actually gets saved or shared.
Welcome sequences, campaigns, abandoned cart series, newsletters. Emails people actually open - and then click.
Articles, guides, category pages. Written for search engines and for the reader who arrives after clicking. Neither gets ignored.
YouTube, reels, explainer videos, podcast episodes. Scripted so the speaking sounds natural and the message lands.
Copy that does the work.
kpcopywriting started in 2018 in Taviano, in the province of Lecce. We began writing product descriptions for local e-commerce shops selling Puglian crafts online. From there the scope grew but the principle did not: copy has to do something.
What we do now covers six areas: batch product descriptions, website and landing page copy, social media content, email sequences, SEO content, and video and podcast scripts. All written in English and Italian, natively.
Most of our clients come back. Not because we like working with nice people (though we prefer it), but because the copy we produce brings results that make coming back obvious.
Results, not pitches.
Complete product description rewrite for a Puglia-based natural cosmetics e-commerce. 186 SKUs across skincare, hair, and body lines. Conversion rate on product...
Complete website copy for a Puglia-based architecture studio transitioning from residential to high-end commercial projects. The brief: position the studio for ...
6-month social media and email programme for an artisan food brand selling Puglia-sourced products internationally. Instagram follower count doubled; email reve...
Four stages, every time.
You share what you are working on. We ask questions until we understand the audience, the objective, and what good looks like for this specific project.
Product research, competitor copy analysis, audience language study. We find the angles worth writing about before we open a blank document.
First draft with reasoning notes. Clear revision rounds, not open-ended. Every change is tracked and explained.
Formatted files ready to hand to your designer, developer, or Shopify store. Delivery note included. No disappearing act after the final file.
Three voices, three projects.
"The product description rewrite paid for itself in the first month. We had been losing sales at the product page stage and did not know why. The copy made it obvious: we were describing the product to..."
"First brief I ever gave that came back as something better than what I asked for. The framing of the studio around long-term value was theirs, not ours. It resonated immediately with the kind of clien..."
"Organic reach doubled. Email revenue per subscriber up 58%. We did not change the product, the price, or the ad spend. The writing changed, and the numbers followed...."
Three plans, what each one includes.
Fixed prices confirmed at order. No hidden hourly rates.
| Feature |
Launch
€224.30
fixed price
|
Recommended Grow
€516.90
fixed price
|
Scale
€1,024.50
fixed price
|
|---|---|---|---|
| Words included | Up to 3,000 | Up to 8,000 | Unlimited |
| Revision rounds | 2 | 3 | Unlimited |
| Delivery time | 7-10 days | 5-7 days | 48h standard |
| Keyword research | No | Yes | Yes |
| Strategy call | No | Yes | Monthly |
| Dedicated channel | No | Slack | Slack+Call |
| Invoice billing | No | No | Yes |
| Choose | Choose | Choose |
Hourly support available at €29.40/h • Build your own →
Your next project starts now.
Share the brief and receive a fixed quote within 24 business hours.