About this service

Email copy operates under a constraint that most other copywriting does not have: 300-800 milliseconds for the subject line and preview text to earn the open. That constraint shapes everything. The subject line is not a title. It is a reason to open. The preview text is not a description. It is a hook that works with the subject line to create curiosity or urgency.

Inside the email, the opening sentence does the same job as the subject line: earn the next sentence. Most email copy fails here. The first paragraph is where the reader decides whether to keep reading or to archive, and most first paragraphs are soft, vague, or begin with 'We are excited to share' - which is a reader-repelling combination of three words.

We write welcome sequences (typically 5-10 emails), sales campaigns (7-14 emails), re-engagement series, and standalone newsletters. Each email in a sequence has a specific single objective, and the sequence is structured to move the subscriber through a defined arc.

Subject lines are provided with multiple variants per email (minimum 3). A/B testing recommendations are included. We also provide send timing guidance based on industry benchmarks for your sector.

What is included