Three case studies. Real results.

Complete product description rewrite for a Puglia-based natural cosmetics e-commerce. 186 SKUs across skincare, hair, and body lines. Conversion rate on product pages increased from 1.4% to 3.8%.

The original descriptions were bullet-point lists copied from supplier specs. They described what was in the product but not why it mattered. The brief was clear: rewrite every description to explain the benefit before the ingredient, answer the most common buyer objection for ea...

Complete website copy for a Puglia-based architecture studio transitioning from residential to high-end commercial projects. The brief: position the studio for clients with budgets above 500k, without losing the craft narrative that made them successful.

Architecture copy has a specific problem: architects want to talk about materials and process, but clients want to talk about outcomes and feeling. We built the website copy around a single idea: this studio produces spaces that age well, that look as considered in ten years as t...

6-month social media and email programme for an artisan food brand selling Puglia-sourced products internationally. Instagram follower count doubled; email revenue per subscriber increased 58% over the period.

The challenge was a brand with excellent products and zero narrative consistency across channels. The Instagram posts had a different voice from the emails, which had a different voice from the website. We built a channel-specific voice guide, then produced content for both chann...